Welcome to my recent projects page, where you'll find a colorful collection of work from this year—a handpicked sample of the many projects I've worked on from January to now!
Project Overview:
This project involved creating a special sign for two regular clients—an interior designer and a carpenter—who often work together on projects. Erin (interior designer) wanted to surprise Matt (carpenter) with a sign that would represent both of their brands during their collaborations. My goal was to design a sign that seamlessly blended their distinct identities while staying true to the essence of each brand. The result was a cohesive and visually appealing sign that elegantly showcased their partnership and celebrated the unique synergy of their collaboration.

Project Overview:
This project involved designing a custom wrap for a plumbing company's business van. This client approached me with the goal of creating a design that would effectively advertise their services while on the move. The wrap needed to be eye-catching, professional, and clearly communicate the company's brand and offerings. I worked closely with the client to understand their vision and business needs, incorporating their branding elements into a cohesive design that stands out on the road. The final wrap design successfully transformed the van into a mobile advertisement, enhancing the company's visibility and reinforcing their brand identity.

To view the final result, please visit this post on the business's Facebook page, where I frequently share updates on recent projects.
Project Overview:
This project focused on creating a customized digital board advertisement for a local real estate agent. The client initially provided a design that didn’t translate well to the digital format. Recognizing this, I offered my design services to rework the concept. My primary objective was to ensure the advertisement was optimized for the digital board while preserving the core elements of the client’s brand. After carefully adjusting the design, the final product not only fit the medium but also resonated with the client’s brand identity. The client was very pleased with the outcome, expressing satisfaction with how the advertisement effectively represented their business.
Project Overview:
This project involved designing a custom calendar for a local ice cream and gift shop. The client wanted a unique product that would appeal to the community while also aligning with their brand. I created a calendar that featured historic photos of the Belleville area, blending nostalgia with local pride. Each month highlighted a different aspect of Belleville's history, carefully curated to resonate with the shop’s customers. The design remained true to the shop’s branding, providing a cohesive and visually appealing product that not only showcases local history but also strengthens the shop’s connection with the community.
Project Overview:
This project was a quick and fulfilling experience. A client approached us, asking if our company could contribute to the Stirling Fair's car show. To support the event, I created a digital advertisement for the car show, which was featured on our company's digital board. The ad was designed to align with the fair's branding and effectively highlight the car show. After the ad was displayed, the client expressed their appreciation, sharing positive feedback about the result. It was rewarding to contribute to a local event and see the impact of our support.
These projects present a unique challenge due to the limited space and duration available for showcasing the advertisement. In this case, we had 7 seconds and a 4'x8' board, which required careful attention to design. It’s surprising how quickly text can become difficult to read at that scale!
Project Overview:
This project involved designing an eye-catching sign for a client who runs a dog and cat grooming business. The client wanted a sign that not only advertised their services but also aligned with their brand. Using their brand colors—orange and black—I created a design that effectively captured attention while conveying the nature of their services. The sign also subtly encouraged onlookers to follow them on Facebook, where they frequently post updates, ensuring a strong connection with potential customers. The final design successfully blended bold visuals with clear messaging, providing the client with a sign that effectively promotes their business and draws in clients.
Project Overview:
This project involved creating a custom sign for a client who initially wasn’t sure how to advertise their business. The client had a clear idea of the verbiage they wanted but needed guidance on how to visually convey their message. Through the design process and ongoing interactions, the client shared that their background is Jamaican. Inspired by this, I designed a sign that not only effectively communicated their brand and services but also captured the vibrant, exciting essence of BBQ food. The final design brought together cultural elements and clear messaging to create a sign that truly resonated with the client’s vision.

Other Projects by Hailey

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